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Columbia Hike Society Wants to Make Hiking a Year-Round Pursuit
As communities around the world slow down for Ramadan, Columbia Hike Society is speeding up with its latest activation, “Light Your Path.” In collaboration with RAK tourism, the brand’s recent community event brought together avid hikers and partner athletes for a unique trail run across the UAE’s highest mountain Jebel Jais in Ras Al Khaimah. Held on the first weekend of Ramadan, it marked the first time an event of this kind has been hosted in the region, turning sundown celebrations into a peaceful moment of reconnecting with nature.Helping to illuminate the way, Columbia Hike Society installed solar-powered lights across several paths to make hiking more accessible in the low-light season. In addition to this, attendees were equipped with the sportswear brand’s signature Tellurix Titan...
Wiki’s Unwavering Commitment to Consistency and Community
If you ever hear Patrick G. Morales – who you probably know as Wiki – letting out a visceral Yuuuuurrrr, that’s a go-to sign that something good just happened. Whether it be a final mix he feels fulfilled by, a lyrical bar that hits home, or an invasively catchy hook, any form of success for the budding rapper can all be summed up in that initial reactive soundbite.“The first thing I do is let out a Yurrrrrr or a little Ahh yeah, and then I’ll call my mom, my girl, and my homies,” the artist elaborates, emphasizing the role of his community in celebrating his accomplishments – a key pillar of the label's campaign that spotlights the different ways in which individuals define and celebrate success. “It’s important to me to be able to share my wins with the people closest to me.”It’s a senti...
We Took the 2026 NBA All-Star Game From LA to London
Last weekend, LA hosted the 2026 NBA All-Star Game with a schedule of events from the Ruffles Celebrity Game to the G-League Next Up Game.Doing things differently for this year's NBA All-Star Game, Team USA was split into two teams: Devin Booker’s winning Stars and the LeBron James-led Stripes, who both took on Team World, comprised of the league’s best players from around the world, including Slovenian Luka Dončić, Greece’s Giannis Antetokounmpo and Victor Wembanyama representing France.We partnered with the league to bring the weekend’s action to the UK. Taking over the heritage 8 1/2 site in the heart of London, we hosted an exclusive viewing party for Sunday’s NBA All-Star Game, turning up the energy with a selection of activations across the venue. From musicians and footballers to de...
14 Film Visionaries Go Off Script in the Lucid Gravity Frunk Seat
In a performance unlike any other automotive presentation before, Lucid recently debuted the new all-electric Gravity in its orchestral Seven Suite showcase. Taking place at Berlin’s Tempodrom, it invited 14 film visionaries to experience the showcase directly from the car’s defining front trunk.With the SUVs positioned around the orchestral ensemble, this unique frunk compartment – which opens up to provide a two-person seat – played a starring role in the performance. Striking a bold statement with a roomy space, the installation revealed how the car can be enjoyed for moments of entertainment, observation and, more importantly, thought-provoking conversation.Exploring the frunk’s infinite possibilities, Hypebeast connected the featuring collective of film stars, directors and screenwrit...
Art Basel Just Wrapped Up Its Inaugural Edition In Qatar
With art fairs in Miami Beach, Hong Kong, Paris, and its flagship location in Basel, Art Basel recently added to its annual schedule of events with a week-long showcase in Doha, Qatar. The arrival of the contemporary art fair was, naturally, met with anticipation from those in the industry, with many quick to predict which artists and galleries would be part of the line-up. Having wrapped up the inaugural edition last week, Hypebeast takes a look back at the presentations and Special Projects that came out on top amongst its 17,000+ visitors. Kicking off the event, chairperson of Qatar Museums, Sheikha Al Mayassa Bint Hamad Bin Khalifa Al Thani, led an intimate discussion with arts patron and founder of LUMA, Maja Hoffmann, and Serpentine Gallery art director Hans Ulrich Obrist. As part of...
Inside Lucid’s Atmospheric ‘Seven Suite’ Spectacle in Berlin
Last week, Californian brand Lucid took to Berlin’s International Film Festival to stage Seven Suite; a cinematic multisensory event stepping into the world of its new all-electric Gravity SUV. With genre-defying composer Uèle Lamore at the helm, the performance was positioned as an extension of the car’s innovative design, immersing creatives, tastemakers and automotive mavens into its theater of emotions.In the run-up to the event, Lamore began by delving into her personal repertoire, reshaping her upcoming album to capture the feeling of entering the Lucid Gravity. “It was something we talked about in depth,” she explained of the process. “We wanted to bring the idea of nature into organic music elements, something of which the brand tries to incorporate into the car.”Flowing from the r...
Zamna Sends Waves Across Tulum With Biggest Festival Season Yet
Culture and hospitality group Zamna has just wrapped up its 2026 festival season in Tulum, Mexico. Welcoming back electronic music heavyweights David Guetta and Keinemusik as well as introducing new names to its roster, including Black Coffee and Rüfüs Du Sol, the 12-day program turned out to be the group's biggest – and perhaps boldest – event series to date. Having spent the last few years laying down its roots in the 11 hectare jungle, the latest edition saw Zamna pay homage to the surrounding Mayan backdrop with its high-octane event production. On the first night, partygoers closed the year out in an exotic-themed set featuring headliner and Afterlife founder MRAK, while later in the schedule, Mayan Warrior – a platform composed of Mexican artists – took their place in front of tribal...
Lucid Gravity Redefines Movement as an Emotional Experience
Lucid has set its sights on delivering the most advanced EV cars in the world. Initiated by the arrival of several Lucid Air sedans, the next chapter of the Californian brand’s journey now turns to SUVs with the creation of the all-electric Lucid Gravity. Hypebeast steps into the world of the Lucid Gravity to closely examine the design features that make it a vision of the future. Engineered to evoke a sequence of emotions before even getting into the driver’s seat, the brand's debut SUV aims to look beyond technical performance and instead focus on the individual elements that work in harmony to create an unparalleled driving experience. This intentional approach to craftsmanship, which draws inspiration from the synergy of an orchestra, strikes the perfect balance between sports-like per...
Bentley’s New Supersports Goes Full Speed Ahead in Dynamic Short Film
Late last year, Bentley revealed its new and improved Supersports car. Hailed as the most dynamic car in the brand’s history – yet staying true to its unmistakable design and engineering – the limited run of 500 units was quick to sell-out, with motorsport enthusiasts vying to get their hands on the coupé months before its production.Taking a closer look, the striking new Supersports delivers 666 PS twin-turbo V8 engine, without a hybrid system. In addition to its pure gasoline performance, the model comes as the first Continental GT to weigh less than two tonnes and the first with a rear wheel drive, putting the driver in full control of its agility and aerodynamic power. The two-seater model also includes a wealth of exterior design changes, all crafted in carbon fiber to give the car a ...
Video Essentials With Bubba Watson Featuring the Special Edition 2022 Richard Mille RM 38-02 Tourbillon
When Gerry Lester Watson Jr. – known to most as Bubba Watson – claimed his first Major in 2012, it became one of the most pivotal moments in his professional golf career, initiating a run of stand-out wins in the Masters, World Golf Championships and more. Milestones like these are what the esteemed golfer and LIV Golf team captain has come to cherish alongside his collection of prizes, trinkets and memorabilia. In the latest episode of Essentials, Watson opens the trophy cabinet to give Hypebeast an exclusive look at the items he's accumulated over the years, not forgetting the pieces from his golden year of golf.“They’re like paper weights but they’re cool pieces to remind me of all the hard work and dedication,” shares Watson, juggling two solid gold replicas of his PING golf clubs that...
The NBA Arrived in Europe for the 2026 Games, Here’s What Went Down
The NBA has a long history of traveling with its teams, giving fans around the world the opportunity to watch the most renowned basketball league live from their home country.This year was no different. And with 135 international players currently in the league -- 71 of them from Europe -- it was only right that 2026 started on a high in the continent.Last week, the NBA took over Berlin, Germany and London, UK, with a series of events leading up to the Memphis Grizzlies v Orlando Magic games through its NBA House spaces. From Nike-curated workshops and panel talks to 3x3 tournaments and the debut of Ja Morant’s player-exclusive signature sneaker, basketball fans got a holistic NBA experience beyond the main event.Arriving at the Uber Arena in Berlin last Thursday, the Orlando Magic — with ...
Abu Dhabi Opens Highly Anticipated Natural History Museum
The Natural History Museum Abu Dhabi has finally begun welcoming visitors to its 35,000 sqm institution.Located in Saadiyat Cultural District, the globally renowned museum comes as part of a line-up of new cultural hubs opening in the area, including teamLab Phenomena as well as Zayed National Museum, which opened this month, and the forthcoming Guggenheim Abu Dhabi.Designed by architectural firm Mecanoo, the new building doubles up as a striking landmark with an angular silhouette and overhanging plants that mimic a natural rock formation. Inside, the museum’s impressive design continues in six permanent galleries showcasing the earth’s 13.8 billion-year history through expansive displays.The pinnacle of the museum’s offerings proves to be the famed Tyrannosaurus Rex specimen, widely know...
