Sales
The Chainsmokers Invite You to Rave in the Metaverse
Grammy Award-winning duo The Chainsmokers are set to unveil an immersive music experience that invites Roblox players and music fans around the world to create and perform in their own music festival. Created by leading Roblox developer Gamefam, Festival Tycoon will provide an authentic look at the music duo’s sensational festival and concert performances, allowing gamers and fans of electronic and pop music to build their own version of music festivals including lighting design, pyrotechnics, merch booths, campgrounds, backstage VIP areas, amusement park rides, helipads and more. Fans will also be invited to virtually share the stage with The Chainsmokers and other musical acts and perform in rhythm games to some of the duo’s biggest hits. [embedded content] Festival Tycoon marks the firs...
No Golf Course, No Problem: Five Iron Golf Delivers Dope Vibes With Indoor Simulators
Golf’s country club culture isn’t for everyone but it’s a modern necessity towards keeping the sport’s thriving community and more prestigious traditions alive and well. For those who seek the game beyond the country club setting or are just getting into the sport, public courses and driving ranges are more accessible options. However, in terms of versatility and convenience, indoor golfing hits the sweet spot, and this is where Five Iron Golf steps in to offer something new for players of all levels. Five Iron Golf’s vision for indoor golf involves delivering fun and elevating the community through inclusivity, fashion and sports fandom. So where the country club offers an exclusive oasis in the traditional context — think expansive ranges, finely-aged cigars and blinding white polos — Fi...
Born X Raised Shares a Love Letter to Creative Communities With Phx and Jack
Forever Emerging, presented by In The Know by Yahoo, is an an ongoing series that invites established and emerging designers to engage in unique conversations. The latest episode puts a spotlight on Alex Erdmann a.k.a 2Tone and Chris Printup a.k.a Spanto, founders of LA clothing brand Born X Raised. In the newest profile, 2Tone and Spanto of BXR find inspiration for their streetwear line through personal histories and real-life interactions. They document their communities through the various graphics and themed collections within their apparel label. Connecting their brand to the next generation of creatives, the Born X Raised duo speaks with with clothing designers Phx and Jack on the power of relationships, especially connections with the older generation who can mentor and guide y...
Fan Week at the US Open Tennis Championships Returns In Stellar Fashion
The tennis world is still recovering from news of Serena Williams’ retirement and unexpected departure from the court and media circuit. The announcement of Williams’ great exodus arrives ahead of this year’s US Open slated to dominate the USTA Billie Jean King National Tennis Center in Queens, starting August 29 through September 11. Tennis fans need not fret if they’re unable to make the festivities. Fan Week is right around the corner, and this year, the six-day event has plenty of curated activations in store for eager fans. Free of charge and open to the public, Fan Week at the US Open Tennis Championships starts Tuesday, August 23 and will run until Sunday, the 28. For its anticipated comeback, Fan Week is jam-packed with exciting daily activations that will connect audiences, fans a...
OMEN 16 Levels Up to Become One of the Best Gaming Laptops On the Market
Tempest Cooling Technology enhances gaming performance via cooperation between a built-in IR thermopile sensor and OMEN Dynamic Power, within the OMEN Gaming hub, which precisely detects the machine’s CPU and GPU capacity in real time. This way, the OMEN 16 Gaming Laptop receives power optimally — it’s able to run quieter with boosted speeds and controlled temperatures especially when you’ve been in the zone for long hours of game time. Serious players and tech aficionados will be delighted to learn that in-game frame-rates are also improved through this technology.
Cîroc Brings the Ultimate Summer Vibes with New Spritz Flavors and Playlist
The last moments of summer are on the horizon, but that doesn’t mean the fun has to come to an end just yet. To keep the good energy flowing, we have curated a 35-track playlist that ranges from relaxed vibes fit for lounging by the pool to full-on party mode as we celebrate the past couple of sun-soaked months. This lively playlist includes songs by Bad Bunny, Calvin Harris, and Drake — the king of immaculate summer anthems — alongside smooth listening from Isaiah Rashad, Jay Rock, and others. All in all, this track list comes together to provide the perfect tunes to accompany hitting the beach or unwinding with your summer squad. The only thing that could possibly elevate the moment is an ice cold drink, and Cîroc’s new tropical Spritz flavors are the ideal pairing for a good time. Check...
MetaMoon Music Festival to Spotlight Asian Artists and Culture at New York’s Barclays Center
Prepare for landing as MetaMoon Music Festival brings concertgoers to an extraordinary cultural experience and celebration of the arts. The one-day festival is shining a spotlight on Asian talent and emphasizing the undeniable, widespread impact of the Asian American diaspora by connecting fans through the ultimate universal language — music. Founded by Hong Kong-based platform Graceful Media and in partnership with Live Nation, MetaMoon Music Festival will bring artists and lovers of music together to honor the Asian American experience. For years, the Asian community within the realm of entertainment has been underappreciated and underrepresented, and the inaugural festival aims to shift that norm by providing visibility to Asian artists and Asian American communities within the city. “T...
HYPEGOLF Drops: LA Golf and adidas Releases Lead This Month’s Roundup
HYPEGOLF returns with another roundup of gear, apparel and fresh kicks that dropped earlier this month. Before heading to the courses this season, make sure to revamp your golf set with Nike, adidas, LA Golf, Manors Golf and Metalwood. Dive in below to shop this month’s best products to enhance both your game and style. Nike Air Jordan 1 Low Golf “Shattered Backboard” Nike’s latest golf-centric Air Jordan 1 Low, “Shattered Backboard,” arrives in white tumbled leather with orange and black colorblocked paneling at the tongue, toe box and heel counter. The mixed pairing of suede and nylon amplifies the silhouette’s textural components, down to the orange outsole, equipped with rubber grooving for optimal traction on the course. A colorful, sporty golf sneaker, “Shattered Backboard” is a punc...
NorthStar Bets Gets Fans Into the Single-Sports Betting Game
As Ontario opens its doors to legal single-sports betting and online casinos, homegrown iGaming operator NorthStar Bets is introducing its new online casino and sportsbook platform that provides a uniquely local, content and insights-driven user experience. More than just another platform in a sea of options, NorthStar Bets is designed to provide consumers with an immersive and interactive game and wagering experience. Working alongside its dedicated in-house content team, Canadian sports media and industry experts, and premier technology partners, NorthStar Bets is offering consumers a new way to play. Here’s a breakdown of what you need to know. Understanding Single-Sports Betting in Ontario Prior to April 4, 2022, Ontario gaming enthusiasts and sports fans were limited to placing “parla...
Experience the New LA Golf Putter at HYPEGOLF Clubhouse
LA Golf has built a reputation for its innovative putters and shafts, meticulously made by hand in California. Having partnered with professional golfers Dustin Johnson, Bryson DeChambeau and Michelle Wie West, the label integrates player-centric feedback from the industry’s most influential players to inform its design process and elevate performance. The brand hits a sweet spot with its new LA Golf Putter, introducing the first-ever all-carbon head. Compared to blade putters and traditional stepless steel shafts of the same weight, the all-carbon putter allows for a larger sweet spot thanks to the carbon composite and large diameter anti-vibration shaft. The Descending Loft Face Technology delivers steady launch angles for a more precise and predictable roll. The LA Golf Putter eliminate...
CIDERGIRL Drops “Hikosen” Music Video With DHL FAST-TRACK
Spotlighting emerging acts across the world, DHL’s FAST-TRACK program is its new venture into the music realm. For the latest episode, the global logistics brand has partnered with Tokyo-based J-pop collective CIDERGIRL. As the third act to join the initiative, DHL has created a conceptual music video for the band’s single “Hikosen” from the album series SODA POP FAN CLUB. With the track’s lyrics referencing airships, adapting the single into a music video was a perfect fit for DHL. Inspired by anime, the visuals follow the protagonist Lily’s journey on a quest to unveil the contents of a mysterious package. HYPEBEAST spoke with Yurin, Tomo and Fujimura of CIDERGIRL to discuss the band’s formation, creative process as well as the latest partnership with DHL. HYPEBEAST: Tell us about your j...
Don C on Basketball Culture, Fashion and the Influence of ‘NBA 2K’ on Both
The influence of basketball culture on designer and Just Don founder Don C‘s creative pursuits is as strong as his roots in his native Chicago. While that connection is obvious in roles like serving as Creative Strategy and Design Advisor for the Chicago Bulls, it also comes through in NBA 2K22, in which his real life designs are available to wear in the virtual world. “Pretty much everything I do is inspired by basketball culture,” says Don. Like the game itself, he’s a true force operating at the intersection of sports and style. With the release of NBA 2K22, Don C reflects on his relationship with basketball and fashion, and the inseparable dynamic of both in pop culture — a phenomenon that the NBA 2K franchise has tapped into since its inception. Since the late-‘90s, the many iteration...
