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Johnnie Walker Kicks Off the Return of Hypegolf Clubhouse
This golf season, Johnnie Walker is bringing a special pouring series for the return of Hypegolf Clubhouse, in SoHo, New York. Clubhouse first appeared in 2022 as a conceptual retail space, spotlighting the intersection of sport and culture. Highlighting the myriad milestones achieved in the golf space, from innovative virtual applications like Trackman to cultural moments championing the sport’s modern fashion vanguard and diverse, next-generation fan base, Clubhouse celebrates the game you love and the brands shaping its future.Reprising its core mission to connect fans with key moments on the golf calendar, the flagship Hypegolf Clubhouse storefront returns to the city on August 29, ahead of the Ryder Cup tournament. Embracing the sport’s fusion with the arts, fashion and culture, Johnn...
XLARGE Spotlights Art and Community at Hawaii Walls 2025
Streetwear label XLARGE is bringing its cultural footprint from Long Beach to Honolulu with the announcement of its official sponsorship of Hawaii Walls 2025.The art festival, taking place September 15–21 at Farrington High School in Kalihi, will feature over 50 artists from Hawaii and across the globe, working alongside local students and residents to transform the campus into one of the state’s largest public art collections. In keeping with its long-standing connection to mural culture, XLARGE will not only support event operations but also outfit artists and staff in special edition tees designed exclusively for the festival.The collaboration builds on XLARGE’s recent presence at Long Beach Walls and Art Renzei Festival, where the brand dropped limited-run tees celebrating creativity a...
Tap Into an Immersive Soundscape on the Green With Technics’ AZ100 Earbuds
Audio brand Technics is coming to Hypegolf Clubhouse. Since 1965, Technics has pioneered the audio landscape, starting with the brand's iconic SL-1200 turntables — a staple for seasoned DJs — and a range of amplifiers, receivers, and loudspeakers that revolutionized at-home sound systems and beyond. This golf season, Technics returns to bring players a unique listening experience at the fairway, starting with the drop of the AZ100 True Wireless Earbuds.Technics' presence at Hypegolf Clubhouse signals a growing desire to highlight the tradition and modernity of the game, providing players with on-course essentials that can elevate their gameplay and bring an added dose of personality to their time on the green. With industry-leading, adaptive noise cancellation, the EAH-AZ100 earbuds offer ...
DJ Mike Nasty’s ‘Rinse and Spin’ Playlist Brings the Funk, While the Whirlpool® x Big Boi Collab Brings the Freshness
When Whirlpool® and Big Boi set out to create the freshest collab in the laundry game, they knew the music had to hit just as hard as the product.The partnership’s limited-edition Whirlpool® Front Load Washer – which you can win as a giveaway – plays Outkast’s “So Fresh, So Clean” after every wash. To continue the music-inspired experience of the collab, the brand also taps the incomparable DJ Mike Nasty. Known for blending house, hip-hop and R&B, the Memphis-born, Brooklyn-based DJ pulled from his Atlanta influences—especially icons like Outkast—to curate the official Rinse and Spin Playlist for the ‘So Fresh, So Clean’ Washing Machine Giveaway. His ear for funk and soulful rhythms captures the spirit of freshness the campaign celebrates. By weaving his diverse musical DNA into the pr...
How Maya Man Reframes Beauty and Control in ‘twentynine’ Magazine
twentynine magazine, created by artist Maya Man (@mayaontheinternet) and designer Isabelle Lalonde (@BeepyBella), reimagines the glossy world of fashion editorials and advertising through the lens of AI. The publication, supported by Lenovo and Intel’s Make Space initiative, transforms familiar magazine tropes into surreal reflections on femininity, media illusions and the performance of self. At its core, the project questions how we construct and consume beauty while pushing the boundaries of digital art.For Man, whose work often examines identity in online spaces, the project was a chance to interrogate how fashion magazines and advertising shapes self-image. “Generative AI models, given how they are trained, are essentially a warped mirror of what already exists in the world,” she expl...
Asahi Super Dry’s Latest Campaign Spotlights Rugby Like Never Before
Playing its part in yet another landmark summer for women’s sports, Japanese beer brand Asahi Super Dry has revealed it will be sponsoring this year's Women’s Rugby World Cup.The announcement was made through the release of a new campaign film spearheaded by English Rugby player and Olympic athlete Ellie Kildunne. Coming off her title win at the Women’s Six Nations, Kildunne stars in the visuals as one of the top-performing players in rugby, and with the launch of her creative agency 5022studios last year, she brings with her a new, more inclusive side to the centuries-old sport.Alongside the rugby star, Asahi Super Dry also enlists London-based team Black Girls Ruck. Embodying the brand’s dedicated slogan for the tournament, “Rugby Like Never Before,” they come together to showcase how lo...
The ‘Hypetrak Magazine’ Launch Party Is Coming to SILO in Brooklyn, and You’re Invited
The next hit song is sometimes just a playlist away. Discovering new artists is a unique catalyst for cultural exchange and a way to broaden your musical horizons and support underground, independent talent. This year, Corona® Extra powers the latest launch of Hypetrak Magazine and Nueva Generaciones, a music platform celebrating global artistry and the rhythms that invite us to connect. Spotlighting up-and-coming artists from diverse backgrounds and genres, the platform is launching with a special event held on August 27 at Brooklyn-based venue SILO. And luckily, you’re invited.The anticipated music showcase will feature live performances from the artists of Nueva Generaciones, including Planta Industrial, FiFi Zhang, dreamcastmoe, duendita and 54 Ultra. Alongside these performances, SILO...
Here’s What Went Down at Zalando’s “The Corner” Event In Berlin
Zalando has unveiled its latest platform, titled “The Corner.” Dedicated to providing a physical space that celebrates streetwear culture, it aims to offer unique IRL experiences for communities to connect and nurture their creativity. To kick off the launch earlier this month, Zalando continued its long-standing partnership with Berlin-based community radio station Refuge Worldwide to collaboratively curate its debut event. Speaking on how the station’s philosophy is incorporated into “The Corner,” co-founder Richard Akingbehin explains, “We try to give a voice to as many different topics as possible. We want to create an alternative space and do so consistently, beyond temporary trends. That is becoming increasingly important.”Heading to HVW8 Gallery in the heart of the city, Zalando tra...
Jean Dawson: An Interlude
Jean Dawson is typically in the studio every day from 7 p.m. through 7 a.m., so an 8 a.m. call time fell right in the middle of his REM sleep. “Waking up today kicked my ass, but it was great. I need that sometimes,” says Dawson, who finds humility in the mundane.Waking up early isn’t a foreign concept for a now 29-year-old Dawson. He split his time between San Diego and Mexico, having to wake up before sunrise to walk to the bus to the U.S. border, where he and his younger brother Jerome would then wait in line for hours to cross into the States, where they went to school. This was the protocol for four years up until Dawson was in middle school; he’s always valued sleeping in after that. He tells me it's a marker of success.It’s similar to why the musician values hot showers so much. He ...
Beepy Bella Explores Identity, Artistry and Beautiful Mistakes Inside ‘twentynine’ Magazine
Isabella Lalonde, better known as Beepy Bella, is celebrated for her surreal aesthetic and the intricate, nostalgic details in her jewelry line. Her latest venture, twentynine, is a collaboration with artist Maya Man (aka mayaontheinternet) on an AI-assisted mini teen zine that explores identity, beauty, and the strange illusions of media through the lens of technology. The project reimagines the glossy world of fashion publications, using AI-trained images of both artists to craft alternative reality editorials and campaigns that are as seductive as they are unsettling. It’s a powerful commentary on outdated ideals of femininity and perfection, mirroring the cultural pressures that have long imposed unrealistic standards, especially on women.Lalonde approached twentynine with her signatur...
Hankook Is Leading the Pack Through Tech, Testing and Some Serious Track Time
25 drivers, all in 620 horsepower, V10 race cars, fighting across the globe in the most rigorous conditions, on the most demanding tracks. The weather is dynamic, the drivers’ skill varies, but one thing ties everything together: Hankook tires.Since 2023, Hankook has been the exclusive global supplier for the Lamborghini Super Trofeo series, supplying every Huracán EVO2 on the grid with its tires, both slicks for dry and wet for rain. Working closely with Lamborghini’s motorsport division, Squadra Corse, Hankook developed the tires not only for competition and performance, but within strict regulations and technical guidelines set within the one-make race. View this post on InstagramA post shared by HYPEBEAST (@hypebeast) “To be selected as the official tire for the Lamborghini Super Trofe...
Day in the Life: NASCAR Driver Denny Hamlin Takes Us Through His Off-The-Track Routine
A day in the life of NASCAR drivers is almost just as thrilling as their time behind the wheel — Denny Hamlin’s schedule proves it. The NASCAR champ, a three-time Daytona 500 winner, brought us along for an inside view into his routine when he isn’t behind the wheel.Hamlin has 56 NASCAR Cup Series victories under his belt and takes his other endeavors just as seriously as racing, while also making some time to decompress between high-stakes contests. On a Monday morning, post-race, he headed to record his Actions Detrimental podcast on set. The series releases new episodes every Sunday and is a one-stop destination for all things NASCAR, which includes race recaps and exclusive insider perspectives for fans.After wrapping up on set, Hamlin showed off his Daytona 500-winning cars. He’s won ...
