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Staying on the Pulse of the Pace with JBL’s +1 Run Club
“We like to call it a safe space,” shares Christian Zellin, co-founder of fashion label Ante. Gearing up for a run with fellow creatives in Berlin, Zellin, along with the brand’s other co-founders, has taken a minute out to chat about its weekend run club. “Everyone’s got their schedule, but they can hang out and express themselves in the most unpretentious, authentic… and sweaty way possible.” This particular running meet, however, is unlike any of its typical runs. Collaborating with JBL, Ante has called on its community to take the audio brand’s newly updated Flip 7 speaker to the streets. As well as simply road-testing the device, they are set to trial its acclaimed portability and drop-proof design. Hypebeast captures the action behind this special activation, discovering how they har...
XLARGE Supports Creative Expression with Limited-Run Long Beach Walls and Art Renzei Festival T-Shirts
The iconic Long Beach Walls have brought color and a sense of wonder to the coastal region since 2010 — the art movement even grew so popular that it circulated outside of California, bringing creativity to Honolulu, Seoul and beyond. OG West Coast streetwear label XLARGE shares the same vision of bringing artistic inspiration to the masses, which is why the culture-shifting brand has been a key supporter of the Long Beach Walls and Art Renzei Festival.For this upcoming edition, XLARGE will supply the official staff with a range of exclusive T-shirts. Festival-goers will have a chance to purchase the limited-edition tees, and they will also be available online.Following the festivities, XLARGE will continue to maintain its bold presence in Los Angeles by hosting a pop-up in Koreatown from ...
No Talent? No Problem. Coors Light Wants to Give You the Artist Treatment at OSHEAGA
In the spirit of music festival season, Coors Light just launched a record label that’s unlike any other yet it might still catapult a lucky music enthusiast to side-stage stardom at OSHEAGA Music and Arts Festival this August. The Rockies-born brewer has found a loophole that feels like a stunt, but it’s an entirely on-brand move for a beer whose tagline is literally “The Chill Choice.”Dubbed Coors Light Records, the “completely fake, totally made-up record label” exists for one purpose only: to “sign” a single fan as its equally fictional artist for a chance to win an experience fit for a rockstar at one of Canada's biggest music festivals. As they put it: talent is optional, enthusiasm is mandatory. In Canada, Coors Light isn't typically allowed to feature famous musicians in their ads ...
Ducati Honors the Italian Grand Prix with “Genius of the Renaissance”
Last month, the Italian Grand Prix brought together motorcycle fans from across the globe. Landing in the iconic Mugello circuit, Ducati unveiled its latest project that celebrates Italy’s rich cultural heritage and its contribution to the Renaissance era. Exploring the beauty of art, technology and excellence, the project embraces the joint ethos of the Italian Renaissance from the 14th and 16th centuries and Ducati to create a special livery for the Desmosedici GP bikes and a racing suit.The concepts are inspired by two contrasting elements of the same era: Leonardo da Vinci’s genius, finding synergy between art and science; and Niccolò Machiavelli, the philosopher representing the “dark side” of the Renaissance. While the former’s famous Ancient Captain drawing becomes the highlight, co...
Your First Look at Michelob ULTRA’s Pitchside Club Event in NYC
Michelob ULTRA's Pitchside Club in NYC is officially open—and if you haven’t RSVP’d yet, now’s your chance at the official event site. Friendly reminder: access is 21+ and free, but capacity is limited, so don’t wait.Located in midtown Manhattan’s SECOND (849 6th Ave.) event space, this six-day pop-up (July 8–13) is a premium soccer destination where fans can catch the remaining FIFA Club World Cup 2025™ matches. The Pitchside Club blends the energy of the tournament with a specially curated fan experience. Inside, you’ll find vintage kits, cold pints, and electrifying match viewing—all under one roof, built for the game’s most devoted enthusiasts.As you step inside, you’ll get to make your way through a player tunnel flanked by rare artifacts from the FIFA Museum—like Pelé’s 1962 B...
Don’t Miss Michelob ULTRA’s Pitchside Club—the Ultimate NYC Soccer Pop-Up
If you’re in New York City during the final week of the FIFA Club World Cup 2025™, there’s a good reason to skip the sports bar. Michelob ULTRA is taking over a corner of Midtown and turning it into a six-day celebration of soccer, culture, and community with a Pitchside Club pop-up from July 8 to 13. Part hangout spot, part immersive experience, the space is designed for fans who want to be surrounded by the game even when they’re miles from the pitch—and it’s free if you RSVP.Hosted at NYC event space SECOND (849 6th Ave.), the Pitchside Club is loaded with little details that make it more than just another fan zone. First stop: a player tunnel lined with ULTRA-rare exhibits on loan from the FIFA Museum. Pelé’s 1962 Brazil tracksuit top, a Cristiano Ronaldo match-worn Real Madrid ...
‘Hypetrak Magazine’ Tunes Into the Future With ‘Nueva Generaciónes
Hypebeast’s music vertical is making its grand return to print this coming fall. Since 2015, Hypetrak has followed the pulse of the underground and cemented itself as a leading destination dedicated to rising artistry. Toasting to music's ability to connect people across land and shores, Corona Extra is powering the anticipated return of Hypetrak Magazine. In honor of the magazine's 2025 relaunch, Hypetrak presents Nueva Generaciónes, a music initiative spotlighting tastemakers in music. An embodiment of Hypetrak's spirit to champion musical subcultures and independent creators, Nueva Generaciónes also showcases the Corona Extra mission to build moments of connection through celebration and shared experiences. From nostalgia-tinged soul to psychedelic-laced R&B to punk-infused bachata...
Hypebeast Visits: Tequila Don Julio Unveils a Sensory Tasting Experience at Mercer Labs
Every sip of Tequila Don Julio tells a story — the story of Don Julio González and his dedicated approach to perfecting the spirit, while also championing his Mexican heritage. The luxury tequila brand invited audiences to experience that story for themselves at Por Amor: An Immersive Tasting Experience at Mercer Labs. González’s journey began at his first tequila distillery in La Primavera — and now, that legacy comes to life in a high-tech, multisensory takeover. Set within the museum’s art-meets-technology space, the experience transports guests to the nutrient-rich clay soils and warm climate of the Jaliscan highlands, where the story of Tequila Don Julio first took root. The sensory installation ran from June 12-15. While some parts of the activation revealed the spirit’s origin stor...
Beyond the Track with Professional NASCAR Driver Ryan Blaney
As a NASCAR driver, life is high-speed whether you’re behind the wheel or not. It’s a career that comes along with a consistently fast-paced lifestyle, whether on the track or traveling for the next race. But 2023 NASCAR Cup Series Champion and professional driver Ryan Blaney takes it all in stride. Not only has he been racing since he was a kid, but the sport runs in his family, following in both his father's and grandfather’s footsteps.“I really just grew up with it. It was something that did sort of come second nature, but I was really comfortable being there with my dad before I even started racing. I started when I was 9, and they never pushed me to do it; they always made sure it was something I wanted to be involved in. It was a family thing; it was what I knew most. And now I've ma...
MG Motor’s Latest ZS SUV Model Arrives in the Middle East
MG Motor announces the regional launch of its all-new ZS SUV model, bringing its latest developments in design and tech to the Middle East.Having cut through the noise of the car market with its previous ZS generations, the latest arrival continues to build on the range’s success by delivering a practical combination of space and enhanced performance. From the outside, the signature sculpted shape, hunter-eye style LED headlights, and 18-inch alloy wheels are maintained, while the addition of a spoiler gives the model a new sporty quality. With inner-city driving becoming a growing factor for those in the region, the SUV offers a 1.5-liter engine with two powertrain options, including a 112 horsepower and 168 horsepower variant. Both of these options come with three drive modes that allow ...
Tequila Don Julio Unveils a Multi-Sensory Tasting Experience at Mercer Labs in NYC
Tequila Don Julio has teamed up with New York City’s Mercer Labs Museum of Art and Technology to present Por Amor: An Immersive Tasting Experience, which takes you on a journey through the Blue Weber agave harvesting process, the history and legacy of founder Don Julio González and more — using proprietary technology to reimagine how tequila is experienced and celebrated through art and technology.Mercer Labs is a cultural institution that bridges the gap between art and technology, and this is the museum’s first-ever full brand takeover. Tequila Don Julio continues to honor its long-standing tradition of pushing boundaries through innovation with this first-of-its-kind experience, which invigorates the expressions and flavors of the spirit.As guests enter the four-day only installation, t...
ZAMAERA, Damien Mirza and Roshan Light Up Kuala Lumpur at Road to FAM
The night was electric in Kuala Lumpur’s Chinatown as Malaysia’s own rap powerhouse, ZAMAERA, took center stage for the latest stop in the sold out “Road to FAM” series. In a city brimming with music, the event—held at the intimate yet pulsing Over & Above venue—proved that Southeast Asia’s next wave of artists is more than ready to claim their place on the global stage.Presented by Future Asian Music (FAM) and Levi’s®, “Road to FAM” is a city-hopping music showcase that’s been turning heads across the region. After packed-out shows in Manila and Singapore, the energy arrived in KL on May 21, where ZAMAERA headlined a night that blended hip hop, R&B, and denim culture into something uniquely Malaysian.ZAMAERA, who first made waves with her viral anthem “Helly Kelly,” didn’t disappo...
