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88rising’s Road to FAM Finale Transformed Hua Lamphong into Asia’s Cultural Runway
Bangkok’s historic Hua Lamphong Railway Station transformed into a high-energy runway of music, fashion, and cultural clout as 88rising’s Future Asian Music (FAM) platform wrapped its Road to FAM tour with a sold-out finale on July 9. The Road to FAM Finale was part of the Official Music Program for Thailand’s Splash – Soft Power Forum, which spanned from July 8–9 and featured music industry panels, the debut of FAM Studios at Cloud11 — a new creative space designed to empower emerging Asian artists — and the anchor performance closing out the Road to FAM series.Over 2,600 fans and creatives packed the terminal to witness a stacked lineup headlined by Thai rap phenom MILLI—who debuted a never-before-heard track, “Sick With It,” from her upcoming album HEAVYWEIGHT. Through a partnership wit...
Nike’s Toma LA Finals Spotlighted Local Street Soccer Crews
On the night of July 26, Nike took over the streets of Los Angeles to bring the community’s street soccer culture to the forefront. Through the Swoosh’s new soccer initiative, Toma El Juego (Take the Game), the brand celebrates “The Beautiful Game” by amplifying the sport’s self-expressive nature and creative spirit for the next generation of players. That night, youth teams from across the Los Angeles area put their best foot forward on the pitch for Nike’s Toma LA Finals – where only two teams took home the title.After kicking off the Toma el Juego soccer competition series earlier this summer by gathering local L.A. teams for fast-paced tournaments, Nike named two teams champions out of the eight that competed for the trophy on Saturday, July 26. Together, the Tiki-Taka Futbol boys’ tea...
Here Are the Artists Bringing Local Music to This Year’s Jameson Distilled Sounds
With unique genres continuing to pop up across the globe, Jameson has been on a mission to facilitate the creation of new music by connecting artists through its platform, Jameson Distilled Sounds. Now on its second edition, the brand recently announced that it will be reuniting with Anderson .Paak for the upcoming Distilled Sounds experience in Ireland, where he will support the musicians in their music-blending quest. As well as leading the group, the Grammy award-winning artist will also be curating this year’s roster with his creative house APESHIT, co-managed by Krystal Miles. In an official statement, she shared, “This isn’t just about what happens during the programme; it’s about where it leads. We’re focused on expanding our roster beyond North America and tapping into artists who ...
Footlocker Home Court: London Was Strictly For the Local Community
Back in 2021, Footlocker took on the mission of refurbishing Clapham Common Court in South London to encourage more of the local community to play basketball. Four years later, the black-and-blue courts have landed back in the limelight with the retailer’s “Home Court: London” tournament.As part of celebrations for Jordan Brand’s 40-year anniversary, the one-day event hosted last month invited twelve local basketball teams to take part in a classic 5v5. As well as platforming competing teams, Footlocker also welcomed those in the neighborhood for masterclasses and hoop challenges to develop their skills on court.With live music curated by Nottingham’s LostBoys Channel, the Home Court event quickly got underway under the beating summer sun. As some attendees lined up for the slam dunk conte...
Nike’s Toma LA Soccer Tournament Heads to the Finals
It’s been more than 30 years since Nike stormed into the soccer scene with the release of the brand’s first non-cleted boot, followed by the forever-classic Total 90 silhouette. Now, Nike has returned to reclaim its reign in the sport. Taking inspiration from its 1995 Secret Tournament, a soccer competition that saw 24 players compete against each other, the Swoosh launched Toma LA, a summer soccer competition series that takes it up a notch, earlier this summer. As part of the brand’s new soccer initiative, Toma El Juego (Take the Game) – geared towards a new generation of players, Toma LA, hosted by Travis Scott and Young Miko – has taken over the Los Angeles area this summer, bringing the best young players together for the ultimate street soccer tournament. Kicking off in June, local t...
Myke Towers Taps Into His Caribbean Roots With ‘Island Boyz’
Island Boyz, the ninth studio album by Puerto Rican artist Myke Towers, dropped on July 18. A declaration of the artist’s Caribbean roots, the 23-track record traverses the rhythms of reggaetón, dancehall, dembow, Latin R&B and afrobeats. Charged with the vibrant energy of notable collaborators Quevedo, De La Ghetto, Gabito Ballesteros, Manuel Turizo and more, the album pays homage to the islands that have shaped the contemporary landscape of Latin music and its fluid, multicultural pulse.The anticipated follow-up to Lyke Miike, Island Boyz embraces a global urban soundscape, blending Latin rhythms that highlight the rapper-singer’s ability to navigate infectious beats with vulnerable songwriting. Album opener “La Despedida” taps Colombian rapper and producer DFZM to set the tone, sho...
Staying on the Pulse of the Pace with JBL’s +1 Run Club
“We like to call it a safe space,” shares Christian Zellin, co-founder of fashion label Ante. Gearing up for a run with fellow creatives in Berlin, Zellin, along with the brand’s other co-founders, has taken a minute out to chat about its weekend run club. “Everyone’s got their schedule, but they can hang out and express themselves in the most unpretentious, authentic… and sweaty way possible.” This particular running meet, however, is unlike any of its typical runs. Collaborating with JBL, Ante has called on its community to take the audio brand’s newly updated Flip 7 speaker to the streets. As well as simply road-testing the device, they are set to trial its acclaimed portability and drop-proof design. Hypebeast captures the action behind this special activation, discovering how they har...
XLARGE Supports Creative Expression with Limited-Run Long Beach Walls and Art Renzei Festival T-Shirts
The iconic Long Beach Walls have brought color and a sense of wonder to the coastal region since 2010 — the art movement even grew so popular that it circulated outside of California, bringing creativity to Honolulu, Seoul and beyond. OG West Coast streetwear label XLARGE shares the same vision of bringing artistic inspiration to the masses, which is why the culture-shifting brand has been a key supporter of the Long Beach Walls and Art Renzei Festival.For this upcoming edition, XLARGE will supply the official staff with a range of exclusive T-shirts. Festival-goers will have a chance to purchase the limited-edition tees, and they will also be available online.Following the festivities, XLARGE will continue to maintain its bold presence in Los Angeles by hosting a pop-up in Koreatown from ...
No Talent? No Problem. Coors Light Wants to Give You the Artist Treatment at OSHEAGA
In the spirit of music festival season, Coors Light just launched a record label that’s unlike any other yet it might still catapult a lucky music enthusiast to side-stage stardom at OSHEAGA Music and Arts Festival this August. The Rockies-born brewer has found a loophole that feels like a stunt, but it’s an entirely on-brand move for a beer whose tagline is literally “The Chill Choice.”Dubbed Coors Light Records, the “completely fake, totally made-up record label” exists for one purpose only: to “sign” a single fan as its equally fictional artist for a chance to win an experience fit for a rockstar at one of Canada's biggest music festivals. As they put it: talent is optional, enthusiasm is mandatory. In Canada, Coors Light isn't typically allowed to feature famous musicians in their ads ...
Ducati Honors the Italian Grand Prix with “Genius of the Renaissance”
Last month, the Italian Grand Prix brought together motorcycle fans from across the globe. Landing in the iconic Mugello circuit, Ducati unveiled its latest project that celebrates Italy’s rich cultural heritage and its contribution to the Renaissance era. Exploring the beauty of art, technology and excellence, the project embraces the joint ethos of the Italian Renaissance from the 14th and 16th centuries and Ducati to create a special livery for the Desmosedici GP bikes and a racing suit.The concepts are inspired by two contrasting elements of the same era: Leonardo da Vinci’s genius, finding synergy between art and science; and Niccolò Machiavelli, the philosopher representing the “dark side” of the Renaissance. While the former’s famous Ancient Captain drawing becomes the highlight, co...
Your First Look at Michelob ULTRA’s Pitchside Club Event in NYC
Michelob ULTRA's Pitchside Club in NYC is officially open—and if you haven’t RSVP’d yet, now’s your chance at the official event site. Friendly reminder: access is 21+ and free, but capacity is limited, so don’t wait.Located in midtown Manhattan’s SECOND (849 6th Ave.) event space, this six-day pop-up (July 8–13) is a premium soccer destination where fans can catch the remaining FIFA Club World Cup 2025™ matches. The Pitchside Club blends the energy of the tournament with a specially curated fan experience. Inside, you’ll find vintage kits, cold pints, and electrifying match viewing—all under one roof, built for the game’s most devoted enthusiasts.As you step inside, you’ll get to make your way through a player tunnel flanked by rare artifacts from the FIFA Museum—like Pelé’s 1962 B...
Don’t Miss Michelob ULTRA’s Pitchside Club—the Ultimate NYC Soccer Pop-Up
If you’re in New York City during the final week of the FIFA Club World Cup 2025™, there’s a good reason to skip the sports bar. Michelob ULTRA is taking over a corner of Midtown and turning it into a six-day celebration of soccer, culture, and community with a Pitchside Club pop-up from July 8 to 13. Part hangout spot, part immersive experience, the space is designed for fans who want to be surrounded by the game even when they’re miles from the pitch—and it’s free if you RSVP.Hosted at NYC event space SECOND (849 6th Ave.), the Pitchside Club is loaded with little details that make it more than just another fan zone. First stop: a player tunnel lined with ULTRA-rare exhibits on loan from the FIFA Museum. Pelé’s 1962 Brazil tracksuit top, a Cristiano Ronaldo match-worn Real Madrid ...
