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Maya Man and Isabella Lalonde’s ‘The twentynine Experience’ Proved Glitches Hit Harder Than Perfection
On September 6, New York City’s creative underground showed out for The twentynine Experience, a one-night transformation of Fridman Gallery that blurred nostalgia with next-gen experimentation. The showcase marked the launch of the twentynine zine by digital artist Maya Man (@mayaontheinternet) and designer Isabella Lalonde (@BeepyBella), reimagining the glossy fashion magazines of the early 2000s with a technological twist. What might have been a stack of Seventeen or Teen Vogue unfolded instead as an immersive installation where zine culture, technology and performance collapsed into a single surreal spectacle. It felt like stepping into the glossy chaos of early-2000s fashion magazines, only refracted through AI glitches, plush sculptures and the imaginations of two artists unafraid to...
LEGO® Transforms the Champs-Élysées for a Day of Play
In a follow-up to its PLAY Pavilion activation at London’s Serpentine Gallery, The LEGO Group brought its “Never Stop Playing” initiative to Paris with Le Grand Tournoi des Champs.Set along the Champs-Élysées, the building tournament put creativity on the calendars of thousands across the region, including stars Pharrell Williams, Jourdan Dunn, and Nella Rose, who attended with their loved ones. Joining the brick-fandom masses, Hypebeast headed to the iconic landmark to get a closer look at what went down at the jam-packed day of play. Early on a Sunday morning, the central Paris boulevard was prepared with over 250 tables and giant LEGO® minifigure marking the stage. As participants began to arrive, some stopped to take a look at the colorful dioramas and giant structures, while others we...
Leonardo DiCaprio, Teyana Taylor and Regina Hall Star in Action-Packed ‘One Battle After Another’
Academy Award and BAFTA winner Leonardo DiCaprio is returning to the silver screen in Paul Thomas Anderson’s latest action film. One Battle After Another, an action-packed, thrilling chase film, hits theaters starting September 26. Bob Ferguson, played by DiCaprio, is a perpetually stoned, off-grid father who lives with his free-spirited daughter Willa (Chase Infiniti). When his evil nemesis, Steven Lockjaw (Sean Penn), resurfaces and his daughter goes missing, he's forced to confront his past to save her at all costs. Teyana Taylor, Regina Hall and Alana Haim (from the sister-led group HAIM), who previously appeared in Anderson’s nostalgic pre-teen romp Licorice Pizza (2021), co-star alongside DiCaprio to help Bob locate the whereabouts of his daughter.The official trailer, released on Ma...
Justin Tipping’s ‘HIM’ Peels Back the Artifice of the American Athlete
Buffalo Bills' former wide receiver Stefon Diggs zigzags across the field, with lightning-fast footwork advancing to the end zone for a touchdown. The stadium erupts in celebration. "I'm him!" screams Diggs. "I'm him!" His bravado, the type of ego that carries an entire team to greatness, is equal parts artifice and rage-fueled testosterone at work. Justin Tipping's (Kicks, 2016) new horror film HIM, produced by Jordan Peele and his company Monkeypaw Productions, holds a magnifying glass to this familiar trope. The genre-bending film explores the terrors athletes are willing to endure to achieve celebrity, status and eternal recognition, seen through the lens of Cameron Cade, played by former college wide receiver Tyriq Withers.In a dramatic detour from the realm of comedy, actor Marlon Wa...
Johnnie Walker Kicks Off the Return of Hypegolf Clubhouse
This golf season, Johnnie Walker is bringing a special pouring series for the return of Hypegolf Clubhouse, in SoHo, New York. Clubhouse first appeared in 2022 as a conceptual retail space, spotlighting the intersection of sport and culture. Highlighting the myriad milestones achieved in the golf space, from innovative virtual applications like Trackman to cultural moments championing the sport’s modern fashion vanguard and diverse, next-generation fan base, Clubhouse celebrates the game you love and the brands shaping its future.Reprising its core mission to connect fans with key moments on the golf calendar, the flagship Hypegolf Clubhouse storefront returns to the city on August 29, ahead of the Ryder Cup tournament. Embracing the sport’s fusion with the arts, fashion and culture, Johnn...
XLARGE Spotlights Art and Community at Hawaii Walls 2025
Streetwear label XLARGE is bringing its cultural footprint from Long Beach to Honolulu with the announcement of its official sponsorship of Hawaii Walls 2025.The art festival, taking place September 15–21 at Farrington High School in Kalihi, will feature over 50 artists from Hawaii and across the globe, working alongside local students and residents to transform the campus into one of the state’s largest public art collections. In keeping with its long-standing connection to mural culture, XLARGE will not only support event operations but also outfit artists and staff in special edition tees designed exclusively for the festival.The collaboration builds on XLARGE’s recent presence at Long Beach Walls and Art Renzei Festival, where the brand dropped limited-run tees celebrating creativity a...
Tap Into an Immersive Soundscape on the Green With Technics’ AZ100 Earbuds
Audio brand Technics is coming to Hypegolf Clubhouse. Since 1965, Technics has pioneered the audio landscape, starting with the brand's iconic SL-1200 turntables — a staple for seasoned DJs — and a range of amplifiers, receivers, and loudspeakers that revolutionized at-home sound systems and beyond. This golf season, Technics returns to bring players a unique listening experience at the fairway, starting with the drop of the AZ100 True Wireless Earbuds.Technics' presence at Hypegolf Clubhouse signals a growing desire to highlight the tradition and modernity of the game, providing players with on-course essentials that can elevate their gameplay and bring an added dose of personality to their time on the green. With industry-leading, adaptive noise cancellation, the EAH-AZ100 earbuds offer ...
DJ Mike Nasty’s ‘Rinse and Spin’ Playlist Brings the Funk, While the Whirlpool® x Big Boi Collab Brings the Freshness
When Whirlpool® and Big Boi set out to create the freshest collab in the laundry game, they knew the music had to hit just as hard as the product.The partnership’s limited-edition Whirlpool® Front Load Washer – which you can win as a giveaway – plays Outkast’s “So Fresh, So Clean” after every wash. To continue the music-inspired experience of the collab, the brand also taps the incomparable DJ Mike Nasty. Known for blending house, hip-hop and R&B, the Memphis-born, Brooklyn-based DJ pulled from his Atlanta influences—especially icons like Outkast—to curate the official Rinse and Spin Playlist for the ‘So Fresh, So Clean’ Washing Machine Giveaway. His ear for funk and soulful rhythms captures the spirit of freshness the campaign celebrates. By weaving his diverse musical DNA into the pr...
How Maya Man Reframes Beauty and Control in ‘twentynine’ Magazine
twentynine magazine, created by artist Maya Man (@mayaontheinternet) and designer Isabelle Lalonde (@BeepyBella), reimagines the glossy world of fashion editorials and advertising through the lens of AI. The publication, supported by Lenovo and Intel’s Make Space initiative, transforms familiar magazine tropes into surreal reflections on femininity, media illusions and the performance of self. At its core, the project questions how we construct and consume beauty while pushing the boundaries of digital art.For Man, whose work often examines identity in online spaces, the project was a chance to interrogate how fashion magazines and advertising shapes self-image. “Generative AI models, given how they are trained, are essentially a warped mirror of what already exists in the world,” she expl...
Asahi Super Dry’s Latest Campaign Spotlights Rugby Like Never Before
Playing its part in yet another landmark summer for women’s sports, Japanese beer brand Asahi Super Dry has revealed it will be sponsoring this year's Women’s Rugby World Cup.The announcement was made through the release of a new campaign film spearheaded by English Rugby player and Olympic athlete Ellie Kildunne. Coming off her title win at the Women’s Six Nations, Kildunne stars in the visuals as one of the top-performing players in rugby, and with the launch of her creative agency 5022studios last year, she brings with her a new, more inclusive side to the centuries-old sport.Alongside the rugby star, Asahi Super Dry also enlists London-based team Black Girls Ruck. Embodying the brand’s dedicated slogan for the tournament, “Rugby Like Never Before,” they come together to showcase how lo...
The ‘Hypetrak Magazine’ Launch Party Is Coming to SILO in Brooklyn, and You’re Invited
The next hit song is sometimes just a playlist away. Discovering new artists is a unique catalyst for cultural exchange and a way to broaden your musical horizons and support underground, independent talent. This year, Corona® Extra powers the latest launch of Hypetrak Magazine and Nueva Generaciones, a music platform celebrating global artistry and the rhythms that invite us to connect. Spotlighting up-and-coming artists from diverse backgrounds and genres, the platform is launching with a special event held on August 27 at Brooklyn-based venue SILO. And luckily, you’re invited.The anticipated music showcase will feature live performances from the artists of Nueva Generaciones, including Planta Industrial, FiFi Zhang, dreamcastmoe, duendita and 54 Ultra. Alongside these performances, SILO...
Here’s What Went Down at Zalando’s “The Corner” Event In Berlin
Zalando has unveiled its latest platform, titled “The Corner.” Dedicated to providing a physical space that celebrates streetwear culture, it aims to offer unique IRL experiences for communities to connect and nurture their creativity. To kick off the launch earlier this month, Zalando continued its long-standing partnership with Berlin-based community radio station Refuge Worldwide to collaboratively curate its debut event. Speaking on how the station’s philosophy is incorporated into “The Corner,” co-founder Richard Akingbehin explains, “We try to give a voice to as many different topics as possible. We want to create an alternative space and do so consistently, beyond temporary trends. That is becoming increasingly important.”Heading to HVW8 Gallery in the heart of the city, Zalando tra...
