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IKEA’s Housewarming Party Dished Up More Than Just Swedish Meatballs
IKEA has been amping up the excitement for its new Oxford Street store with a line-up of activations across London. Back in November, it installed the iconic blue bag on the soon-to-be storefront and later hosted a Hus of FRAKTA concept shop. Now, the Swedish furniture brand is taking to smaller spaces in the city with a series of intimate housewarming parties. As its name suggests, the event series aimed to rethink the idea of home and how the younger generation experiences community, entertainment, and more importantly, belonging, in the face of rising living costs. Joining music events agency Lab54, IKEA harnessed its range of furniture goods, set to be sold at the new store, and turned five unexpected locations into a homely living space for a one-of-a-kind pop-up party. A stand-out ev...
88rising’s Future Asian Music and Levi’s Uplift the Next Generation of Asian Musicians with Road to FAM
Levi’s continues to champion self-expression with Road to FAM, a free, multi-city music series that will bring high-energy, multicultural performers to Singapore, Jakarta, Manila and Kuala Lumpur. This showcase is made possible in partnership with Future Asian Music (FAM), a platform designed to provide resources and support for the next generation of Asian musicians.Not only is the initiative a celebration of creativity and artistry, but it’s also a moment for the heritage lifestyle brand to commemorate an icon: the 501® jeans. The go-to denim pushing the brand’s innovative spirit, aligning with FAM, a platform that champions those who push the boundaries sonically.FAM brings tastes of music from all around the globe to diverse audiences and reflects Levi’s seamless integration into the m...
POP MART is Bringing Print Back with the Launch of New Magazine, play/GROUND
POP MART is known for its viral collectibles and blind boxes — from the coveted Labubu Monsters to Skullpandas. But now the global pop culture powerhouse has officially entered the publishing world with the launch of its new print magazine, play/GROUND.Print media has seen a resurgence in recent years, especially as Gen Z references the ‘90s and early 2000s eras stylistically, leaning into nostalgia-core. POP MART now joins the revival with its first foray into tangible media, exploring contemporary youth culture and diving into topics that resonate with the next generation in a visually striking and immersive format.Published on oversized newsprint, the inaugural issue of play/GROUND focuses on a broad “Social” theme, delving into everything from the internet to offline social clubs, and ...
teamLab Phenomena Abu Dhabi Is a Living Universe Where Art Breathes and Light Floats
Stepping into teamLab’s Phenomena Abu Dhabi is like entering a living universe where art breathes, evolves, and reacts to your presence.Set to open to the public on April 18, 2025, this groundbreaking 17,000-square-meter space in the Saadiyat Cultural District invites visitors to let go of expectations and plunge headfirst into the unknown. It’s a place where digital meets natural, where spheres of light and voids of levitation rewrite our understanding of physical space.Crafted by the internationally acclaimed art collective teamLab, this immersive destination is built around the idea that art doesn't exist in isolation. Here, the environment itself produces the phenomena that become the artworks. It’s a radical break from traditional installations—what you see, hear, and feel is in const...
BRED Abu Dhabi, Presented By Hypebeast Returns To Yas Island Next Week
There’s one more week left until the third annual BRED Abu Dhabi, presented by Hypebeast returns — and we’ve run down what you can expect to catch at the five-day neo-culture festival.Taking place at the vast Yas Marina Circuit in Yas Island, this year promises an experience like no other. Celebrating the intersection of culture, the festival enlists the best from the worlds of music, fashion, sport, and art. Whether looking for contemporary streetwear, high-fashion, vintage finds, or standout footwear, you can guarantee to grab festival exclusives, one-of-one customization spaces, immersive experiences, and much more to accommodate your style. Amsterdam’s Daily Paper and Turkey’s Les Benjamins return to the festival with new collections alongside Precious Trust and 5Pillars. Award-winning...
New Animated Film ‘Sneaks’ Explores the Hidden Lives of Sneakers
Sneaks, a new animated feature that offers a refreshing take on sneaker culture is heading to theaters. Ideal for the whole family, the film explores the hidden world of sneakers—imagining what life might look like if our footwear had personalities, emotions, and stories of their own.The story centers on Ty, a high-end designer sneaker who lives a quiet, curated life inside a velvet-lined shoe box. That changes when his sister is taken by a mysterious collector, prompting Ty to leave his comfort zone and journey into New York City to rescue her. Along the way, he encounters a diverse group of sneakers from various backgrounds, each adding a different perspective to his journey. The film touches on themes like identity, community, and stepping outside of what's familiar—a narrative arc that...
‘Sinners’ Bite: Michael B. Jordan and Ryan Coogler Reunite on Supernatural Thriller
Acclaimed filmmaker Ryan Coogler has reunited with longtime collaborator and actor Michael B. Jordan on Sinners, a supernatural thriller hitting theaters on April 18. Sinners tells the story of twin brothers who return home to Clarksdale, Mississippi, only to encounter an evil threatening to consume everything they hold dear.The anchor star of massively successful franchises Creed, Black Panther and Coogler’s directorial debut, Fruitvale Station, delivers yet another novel performance, doubling on the silver screen as his own identical twin. The anticipated release marks the fifth collaborative effort between Jordan and Coogler, a creative bond spanning eleven years characterized by the duo’s character-driven and genre-defying approach to storytelling.Jordan commands the screen as resident...
From Streaming to Gaming, Sony x Honda’s AFEELA 1 Elevates Every Ride
Some cars take you places, but Sony Honda Mobility’s (SHM) AFEELA 1 takes you into the future.Blending entertainment, technology, and automotive innovation, AFEELA 1 is set to redefine how we interact with our vehicles. More than just a car, it’s a personal entertainment hub, a customizable digital space, and a seamless fusion of cutting-edge design and comfort. Whether you’re a film fanatic, a gaming enthusiast, or simply someone who appreciates high-tech luxury, AFEELA 1 invites you to explore what the future of mobility looks like. And if you’re in Los Angeles, you can experience it firsthand at the AFEELA Studio in Century City, and get your reservations started online.At its core, AFEELA 1 is built around the concept of “Mobility as a Creative Entertainment Space.” This means your car...
David Guetta Turbocharges New Porsche Campaign with Future Rave Soundtrack
In a brand new look at its latest electric vehicles, Porsche touches down in Dubai for a cinematic campaign produced alongside acclaimed DJ David Guetta.Transporting viewers both sonically and visually, the “Speed of Light” campaign introduces a hyper-futuristic world through an opening sequence soundtracked by David Guetta’s iconic “Titanium” anthem. One of his most recognizable tracks to date, the featured Future Rave remix features an electronic organ symphony and an ongoing thumping rhythm which leads into a striking laser show spotlighting the Porsche Macan Turbo and Taycan Turbo GT with Weissach package. Following their grand reveal last year, the visuals continue to showcase the cars’ high-powered performance as they are seen drifting in tandem through Mohammed Bin Rashid Al Maktoum...
This Jameson Drop Is Set to Make St. Patrick’s Day a Musical Affair
Falling on March 17, this year’s St. Patrick’s Day celebrations sees whiskey label Jameson harness its Irish heritage to launch a special series of collaborations off the back of its global music program Distilled Sounds. Similarly titled “Triple Distilled,” the three-part release taps into the cornerstones of the respective day, specifically the themes of community and music. Reflecting on the collaborative series, Jameson’s International Marketing Director Joao Rozario shares, “The magic happens when these worlds collide—when music, style, and whiskey all meet in a shared passion for their craft. This launch on St. Patrick’s Day is the perfect way to celebrate the connections we make through the things we love.”The first of the three drops is led by the brand’s dedicated Distilled Sounds...
Maserati GT2 Stradale Goes Full Throttle on the Andalusian Coast
Deriving from its MC20 halo project, Maserati’s GT2 Stradale began life as a blueprint that merged the race-ready performance of its sister sportscar with the comfort of long-distance vehicles. Though it was an ambitious design, the model went on to become the brand’s most powerful road-legal car when it entered the market last August. Fast forward to six months later and the GT2 Stradale has touched down on Spain’s Andalusian coast in all its shining colorways. Lined up under the shade of nearby olive trees, the cars were brought in by Maserati for a multi-day on-road driving experience that invited a group of petrolheads to get behind the wheel in a rare first-hand look. With a plan to drive from the mountainside tracks to Circuito Ascari, Hypebeast followed the journey in a new Day in t...
See How Celebrity Nail Artist Coca Michelle Creates An Exclusive Desperados-Inspired Vibe Nail Set
Desperados has launched its latest campaign titled “The Beer with Latin Vibe” ushering in a new era for the brand.Having recently announced the appointment of Latin GRAMMY award-winning OVY ON THE DRUMS as its artistic director -- celebrating the highly influential Latin music scene -- the news was accompanied by the release of the hit single “GUAO GUAO” by the Colombian artist and Venezuelan rapper MICRO TDH.Breaking down the background of the collaboration, OVY ON THE DRUMS says, “I worked closely with my friend MICRO TDH to bring the perfect vibe and catchy lyrics to the track ‘GUAO GUAO’, which encompasses everything Desperados’ new campaign stands for. The track has such a great feeling — it’s got a timeless sound that globally transcends the Latin Vibe into all cultures all over the ...
