At the beginning of the year, we already knew which designer bags were going to dominate in 2020. How did we predict correctly? Well, it’s a lot more than just guesswork. We spend time speaking to brands, buyers and looking at what’s trending in the fashion industry to see which bags are going to come out on top during the year. Of course, cult buys and new brands can emerge at any moment surprising even the most seasoned of fashion buyers and editors, but there are certain new styles that I guarantee we’ll be talking about as hero buys this December.
That said, we didn’t know the pandemic was coming and the financial implications of that on the fashion industry and personal budgets. However, despite this, global fashion search platform Lyst revealed just yesterday in its round-up of the most popular brands of the year so far that the likes of Gucci, Balenciaga, Bottega Veneta, Prada and more, appear in the top 10.
So, which totes have made an impact on the year so far? There’s Chanel’s 19 that might just become as iconic as the legendary 2.55 bag, and Bottega Veneta is set to have a year just as golden as the last. Every buyer I spoke to told me they just can’t order enough Bottega bags. There’s also Katie Holmes’s favourite label Khaite, which has released a practical tote that makes teeny-tiny mini bags look sillier than ever.
A mood we are seeing across the fashion world for S/S 20 is a desire for classic, timeless pieces, and fashion houses like Gucci and Celine are definitely applying this approach to their accessories department, delving through the archive to create handbags that will be just as loved in 2020 as they would in 1950. Keep scrolling to see the biggest handbags from Chanel, Gucci, Bottega Veneta and more this year so far.