The Row’s First Autumn It Bag Is Here—And It Might Just Be Its Most Elegant Yet

“It’s not a bag, it’s a Baguette.” It’s an iconic line delivered by Carrie Bradshaw as she’s mugged for her beloved Fendi Baguette in Sex and the City, and one that cemented the silhouette’s place in fashion history. Defined by its long, slim, rectangular shape, resembling a French baguette tucked neatly under the arm, the style has outlived the logomania that first made it famous. In fact, it’s experiencing something of a renaissance, with The Row’s understated interpretations leading the charge.

The Row’s take on the baguette couldn’t feel further removed from the Y2K original. Gone are the bold monograms and statement hardware, replaced with buttery leather, impeccable proportions and the kind of understated design that has become the brand’s signature. It’s proof that even one of fashion’s most recognisable silhouettes can be reimagined through the lens of quiet luxury.

The Dalia has already cemented itself as an It bag. Spotted on Dakota Johnson, Elle Fanning and Emily Ratajkowski, its sleek East-West silhouette and minimal hardware have made it a favourite among those who prefer their luxury to whisper.

A newer addition to the lineup, and poised to become autumn’s first the Alma offers a softer, slightly more sculptural take on the trend. With its elegant curved silhouette and refined shoulder strap, it’s already loved by Elsa Hosk—and has all the makings of The Row’s next cult handbag.

Available in everything from classic black and rich dark brown to soft ivory and warm tan, there’s a colourway to suit every minimalist wardrobe. If fashion’s chicest women are anything to go by, The Row’s baguette bags are set to become the defining It bags of autumn 2026. Keep scrolling to shop both styles.

Shop The Row Alma Bag