Haas F1 Team, the only American team competing in Formula 1, has announced a new partnership with Italian fashion label Palm Angels. Led by founder and Creative Director Francesco Ragazzi, Palm Angels will become the official “EntArtainment Curator” for the F1 team, offering creative input for its VF-23 racecar, driver overalls, garage, hospitality branding, and owned channels.
“I’m excited to welcome Palm Angels to Haas F1 Team and I know it’s a partnership that will bring a totally different dynamic into the Formula 1 paddock,” said Team Principal of Haas F1 Team, Guenther Steiner. “As a brand, Palm Angels has enjoyed tremendous growth in a short space of time and it’s not been afraid to do things its own way – not unlike Haas F1 Team.”
Under the motto “Right on Track,” Palm Angels is also set to assist Haas in key activations throughout the season including the Miami, Italian, and Las Vegas Grand Prix. Capitalizing on their individual strengths and shared qualities, the mission is to work together to build a strong visual identity and success-driven mentality.
“Our identity lies in multiplicity, and I believe in Palm Angels being essentially a perspective onto things, a diverse but precise point of view,” says Ragazzi. “Curation is the right way to define my approach and I do often use an image to describe what we do: many different things that magically come together by the simple fact of being one next to the other. The partnership with Haas F1 Team will allow us to delve into both the material and the immaterial, creating a synergy based on optimism and dynamism. These qualities define both Palm Angels as a brand and Haas F1 as team. I completely adhere to the belief that speed is an expression of everything positive. We’ll move across different media, and I am sure we will all have great time together.”
Look for the Palm Angels’ touch to begin appearing on Haas F1 Team’s physical and digital showings next season.
Elsewhere, Daniel Ricciardo is set to return to Red Bull as a third driver.
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