Tesla is reportedly delaying the release of its Cybertruck until 2023, according to Reuters. A person familiar with the matter told Reuters that the company now plans to start the initial production of the Cybertruck in the first quarter of 2023.
“The person said the delay comes as Tesla is changing features and functions of the electric pickup to make a compelling product as competition heats up in the segment,” Reuters wrote.
Tesla is currently competing with companies such as Rivian and Ford in the electric pickup truck market. Rivian began production on the first-ever electric pickup to hit the market in September. Meanwhile, Ford is expected to unveil its 2022 F-150 Lightning Pro, the first in a series, sometime this spring.
CEO Elon Musk first announced Tesla’s electric pickup truck in 2019, with plans to roll it out in 2021. It was delayed once again in 2022.
In other automotive news, ILLEST and Naruto teamed up for a collaborative steering wheel.