Ever since Jonathan Anderson joined the Spanish heritage brand Loewe as creative director back in 2013, I have been considering purchasing one of its covetable bags. The hammock! The puzzle! The cushion tote! I just adore them all, and if I am ever to invest in a designer bag, there is no doubt about it that I would head straight to Loewe. The bags typically cost around £2000, however several years ago the house cleverly introduced an ‘entry level’ option—its logo-emblazoned basket bag. The rest is history, as these raffia totes are still selling like hot cakes.
This year Loewe has debuted a new, more relaxed summer style—a canvas top handle bag which is under £1000, making it more accessible than the brand’s other signature leather styles. The Cubi is a newbie for spring summer 2022, and has a boxy cube shape, a beautiful cotton canvas covered in a logo print and has elegant leather trims. An all-over monogram handbag might sound a little Footballer’s Wives, but the muted colour ways and soft structure, stop this from being too shouty or a flash-in-the-pan design. Although the brighter green and pink versions are fun, I would opt for a more neutral cream, sage or black Cubi, as these feel more timeless.